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Marketing + Promotion + Sales

INDEX • Associates • Business • BUSINESS SERVICE DIRECTORY • Community • Development • Economics • Insurance • Marketing • Money • Non-Profits • Opportunities • Promotion • Real Estate • Services

Resource Center - Marketing

Ashland / Southern Oregon - Marketing + Promotion + Sales Resources

Resource Center - Marketing

Northwest / Regional - Marketing + Promotion + Sales Resources

Resource Center - Marketing

USA / Canada / Global - Marketing + Promotion + Sales Resources

Marketing

Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments.It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.

Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

  • Marketing plan includes brand positioning, leveraging of resources and ability to scale the enterprise.
  • Marketing plan includes utilizing current industry contacts and prospects for web deployment and emailing each with an announcement, introduction, tour and invitation to a presentation.
  • Marketing plan includes email capture incentives (e.g., free newsletter, downloads), broadcast email and news to build prospect base and unique website viewers, affiliate programs (e.g., discounts, referrals or credits; LinkShare www.linkshare.com ), banner ads and sponsors, reciprocal links and search engine optimization and collaborative marketing efforts (e.g. Daily Om www.dailyom.com , Conscious One, Pass Along Networks, Daily Bite) with groups that have huge email lists.
  • Marketing plan include Channel Marketing via EQ.TV and Waking Giant, viral marketing through blogs (e.g., WordPress) and video aggregators (e.g., YouTube).
  • Marketing plan includes Google ADSense and ADWords
  • Marketing Plan Template

Source: GBDS.US

Resource Center - Marketing

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Resource Center - Topical Index

All Topic INDEX

ALL TOPIC INDEX • Activism • Acupressure • Acupuncture • Air • Anti-Aging • Aromatherapy • Arts • Associates • Astrology • Astronomy • Audios • Awakening • Ayurveda • Biodiversity • Bodywork • Books • Breathwork • Business • BUSINESS SERVICE DIRECTORY • Cancer Therapies • Caregiving • Celebration • Centers • Childbirth • Children • Chinese Medicine • Chiropractors • Cleansing • Communications • Community • Consciousness • Craniosacral Therapy • Culture • Dance • Dental • Detox • Development • Diet • Dreamwork • Eastern Medicine • Earth • Eco-Lodging • Eco-Tours • Economic Justice • Economics • Education • Empowerment • Energy • Energy Medicine • Enlightenment • Entertainment • Entheogens • Environment • Events • Family • Farming • Feng Shui • Festivals • Film • First Peoples • Fitness • Flower Essences • Food • Freedom • Gardening • Governance • Green Building • Green Conferences & Events • Hakomi • Healing • HEALTH + WELLNESS DIRECTORY • Health Coaching • Hemp • Herbology • Herstory • History • Holistic MDs • Homeopathy • Hospitals • Hot Springs • Hypnotherapy • Indigenous • Insurance • Integrative Physicians • Internet • Jesus • Journalism • Law • Libraries • Life Coaching • Lifestyle • Love • Marihuana • Marketing • Massage • Media • Medical Marihuana • Meditation • Men • Mental Health • Metaphysics • Microbreweries • Midwifery • Mindfulness • Money • Music • Naturopathy • Networking • NLP • News Sources • Non-Profits • Non-Toxic Cleaning • Nutrition • Opportunities • Organic Alcohol • Organic Products • Oriental Medicine • Oxygen + Ozone Therapies • Parents • Performing Arts • Physical Therapy • Pilates • Poetry • Political • Pranic Healing • Products • Promotion • Psychics • Psychotherapy • Qi Gong • Real Estate • Reflexology • Reiki • Relationship • Religion • Resource Centers • Restaurants • Retail Stores • Retreats • Schools • Science • Security • Services • Sexuality • Shiatsu • Seniors • Shamanism • Shelter • Sleep • Social Justice • Social Media Networks • Solar Energy • Source • Sovereignty • Space • Spas • SPIRITUAL + METAPHYSICAL DIRECTORY • Spiritual Counseling • Supplements • SUSTAINABLE LIVING + GREEN DIRECTORY • Sustainability • Tai Chi • Tantra • Technology • Theater • Transformation • Transportation • Travel • Vedic • Vision Quest • Water • Water Therapy • Watsu • Web Tools • Wellness • Wellness Centers • Wineries • Whole Systems • Wind Energy • Wisdom • Women • Yoga • Youth

Business Service Directory

INDEX • Associates • Business • BUSINESS SERVICE DIRECTORY • Community • Development • Economics • Insurance • Marketing • Money • Non-Profits • Opportunities • Promotion • Real Estate • Services

Communications + Connection

INDEX • Audios • Books • Communications • Computers • Film • Internet • Journalism • Libraries • Media • Networking • News Sources • Resource Centers • Services • Social Media Networks • Web Tools

Community + People

INDEX • Children • Community • Culture • Family • Festivals • Green Conferences + Events • Lifestyle • Love • Men • Parents • Relationship • Seniors • Social Media Networks • Women • Youth

Eco-Tours + Travel

INDEX • Earth • Eco-Lodging • Eco-Tours • Retreats • Spas • Travel • Wellness Centers

Education + Learning

INDEX • Audios • Conferences • Education • Films • Herstory • History • Learning • Lectures + Speakers • Neurolinguistic Programing (NLP) • Schools • Whole Systems • Wisdom • Workshops + Classes

Entertainment + Arts

INDEX • Arts • Books • Celebration • Culture • Dance • Entertainment • Events • Festivals • Film • Media • Music • Performing Arts • Poetry • Theater

Health + Wellness Service Directory

INDEX • Acupressure • Acupuncture • Anti-Aging • Aromatherapy • Astrology • Ayurveda • Bodywork • Breathwork • Cancer Therapies • Caregiving • Childbirth • Chinese Medicine • Chiropractors • Cleansing • Craniosacral Therapy • Dental • Detox • Diet • Dreamwork • Eastern Medicine • Energy Medicine • Fitness • Flower Essences • Hakomi • Healing • HEALTH + WELLNESS DIRECTORY • Health Coaching • Herbology • Holistic MDs • Homeopathy • Hospitals • Hot Springs • Hypnotherapy • Integrative Physicians • Life Coaching • Lifestyle • Massage • Medical Marihuana • Meditation • Mental Health • Midwifery • Naturopathy • NLP • Nutrition • Oxygen + Ozone Therapies • Physical Therapy • Pilates • Pranic Healing • Products • Psychics • Psychotherapy • Pranic Healing • Qi Gong • Reiki • Reflexology • Retreats • Sexuality • Shiatsu • Sleep • Spas • SPIRITUAL + METAPHYSICAL DIRECTORY • Spiritual Counseling • Supplements • SUSTAINABLE LIVING + GREEN DIRECTORY • Tai Chi • Tantra • Water Therapy + Watsu • Wellness Centers • Yoga

Resource Centers

INDEX • USA • ARKANSAS (Hot Springs / Little Rock) • ARIZONA (Phoenix / Sedona / Tucson) • CALIFORNIA (Arcata / Chico / Costa Mesa / East Bay / Encinitas / Grass Valley / Los Angeles / Marin County / Middletown / Mt. Shasta / Nevada City / Ojai / Redding / San Diego / San Francisco / Santa Barbara / Santa Cruz / Santa Monica / Sebastopol / Sonoma County) • CASCADIAN (Pacific Northwest) • COLORADO (Boulder / Crestone / Denver / Steamboat Springs) • GOLD COUNTRY (Grass Valley / Nevada City / Penn Valley / Truckee) • HAWAIIAN ISLANDS (Niʻihau / Kauaʻi / Oʻahu / Molokaʻi / Lānaʻi / Kahoʻolawe / Maui / Hawai'i) • IDAHO (Sandpoint) • ILLINOIS (Chicago / Oak Park / Urbana) • INDIANA (Bloomington / Indianapolis / Muncie) • MICHIGAN (Ann Arbor / Birmingham / Detroit / East Lansing / Flint / Kalamazoo / Lansing / Lapeer / Grand Rapids / Traverse City) • MONTANA (Missoula) • NEW MEXICO (Albuquerque / Las Cruces / Santa Fe) • Nevada (Carson City / Las Vegas / Reno) • OHIO (Columbus / Yellow Springs) • OREGON (Ashland / Astoria / Bend / Corvallis / Eugene / Grants Pass / Klamath Falls / Medford / Portland / Roseburg / Salem) • TEXAS (Austin / Dallas / Ft Worth / Houston) • UTAH (Park City / Salt Lake City) • WASHINGTON (Bellingham / Olympia / Port Townsend / Seattle / Spokane / Whitbey Island) • WYOMING (Jackson / Laramie) • CANADA • British Columbia (Saltsprings & Gulf Islands / Vancouver) •

Science + Technology

INDEX • Air • Astronomy • Communications • Earth • Energy • Environment • Health • Oxygen • Science • Space • Technology • Water • Whole Systems

Sovereignty

INDEX • Activism • Economic Justice • Empowerment • Freedom • Governance • Indigenous • Law • Political • Security • Social Justice • Sovereignty

Spiritual + Metaphysical Directory

INDEX • Astrology • Awakening • Breathwork • Consciousness • Dreamwork • Empowerment • Enlightenment • Entheogens • First Peoples • Healing • HEALTH + WELLNESS DIRECTORY • Indigenous • Internet • Life Coaching • Love • Meditation • Metaphysics • Mindfulness • Religion • Shamanism • Sleep • Source • Spiritual + Psychic Counseling • SPIRITUAL + METAPHYSICAL DIRECTORY • SUSTAINABLE LIVING + GREEN DIRECTORY • Tantra • Transformation • Vision Quest • Wisdom • Yoga

Sustainable Living + Green Directory

INDEX • Air • Biodiversity • BUSINESS SERVICE DIRECTORY • Culture • Earth • Eco-Tours • Eco-Lodging • Energy • Environment • Farming • Feng Shui • Food • Gardening • Green Building • Green Conferences + Events • HEALTH + WELLNESS DIRECTORY • Hemp • Lifestyle • Non-Toxic Cleaning • Organic Alcohol • Organic Products • Restaurants • Retail Stores • Services • Shelter • Solar Energy • SUSTAINABLE LIVING + GREEN DIRECTORY • Sustainability • Transportation • Travel • Water • Wind Energy

Contact ICR's Global Resource Center or call (800) 640-5947 for more information about becoming a new "Community" or "Business" partner, advertiser or sponsor. If qualified you can join us and build a local resource center in your community!