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Social Media Today - Social Customer

My take is this: The perception of value is the key driver of Facebook’s IPO seesaw. While new brands like Facebook are widely recognized as fundamental components of today’s digital economy, the market is still deciding how to quantify the value of connections vs. revenue.

Since coaching is clearly so valuable, why do so many managers fail to make coaching a priority? The number one answer would probably be something related to “not having enough�, but let’s be honest, couldn’t we say that about any task that we are required to perform as a sales leader?

Changing the conversation on social media is a lot more than just sending out more tweets or raising the noise volume. Stick with the SalesChaosTV for pointers on turning the conversation in your favor.

As a business owner or entrepreneur how are you supposed to know which social media channels to invest in to get the most return? That is one of the most common questions that gets asked and let’s be fair it is a very good question. The honest answer is, as with life there is no guarantee that any social media channel will produce a return for your business.

Example: when a retailer combines customer CRM data with social graph data, it may be able to identify the “key influencers� (people who are evangelists or considered experts on certain products, like a camera) among its customers and use them for creating awareness and buzz about a new product being launched.

I was delighted my client was bringing the actual "voice of the customer" into their sales meeting. That is, until I asked Brian how he liked to be approached by new salespeople. He was quick to respond - and very emphatic.

Customers are finding and trusting a new abundance of information created by other customers, and the pace of change is remarkable. The enterprise is required to open up their traditionally closed CRM process as the best (and perhaps only) way of meeting this new reality. This is the heart of Social CRM.

“What is inbound marketing and how does it work?� This typically is the first question that our consultants have to answer when speaking to a prospective client. And since inbound marketing underpins what we do, we are always prepared to respond to tough questions about the likes of sales funnel integration, web analytics and social ROI.

There is no need to pale in the face of a mountainous social media campaign. There are plenty of resources available to help you update your CRM process. To make your life just a little bit easier here’s a summary of how to build social media into your CRM efforts.

[Words] If your company is trying to implement a lead generation program to provide quality sales leads for sales teams, don’t do this: Use Gobbledy Gook Words

With the increasing number of people who dislike salespeople and being sold to, it becomes even more important to develop an awareness for what makes people feel like they are being sold to and how to prevent it.

GM was very clear about something, though: they would not be deleting their Facebook accounts. While they noted that they didn’t believe advertising on Facebook was very effective for them, they continue to embrace the platform itself.

Social media marketing touches all digital marketing channels, or at least it should. Are you missing the boat or grabbing the tiger by the tail?

Analytics give us feedback that allows us to marry the right brain, or the emotional side of marketing, with the left brain, or the rational, side. It’s easy to get excited about 10,000 likes on Facebook, but what if you’ve only really engaged with five of those people? Your right brain can throw an “I’m so popular!� party while your left brain is left wondering, “Exactly how much will this cost and what kind of revenue will it generate?�

Anyone can launch a new website, come up with blog content ideasand start building an audience immediately. But it's hard because of all the noise and competition online. So if you want to get attention from prospective customers, then you need to set yourself apart from everyone else. Here are 3 ways small businesses can stand out using social media.

An article considering the value/damage to brands when Like-Gating their content on Facebook, and whether there are more practical solutions available.

GM’s the third largest advertiser in the US and it just withdrew its $10 million worth of ad budget from Facebook. Whether it’s an isolated case or a microcosm of the nature of Facebook ads, it really sends a message to brands.

As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter).

Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met� that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before.

I help businesses (of various industries) with their social media marketing initiatives, but in the last year I've focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever) to build relationships with potential home buyers.