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Social Media Today - The world's best thinkers on social media

My take is this: The perception of value is the key driver of Facebook’s IPO seesaw. While new brands like Facebook are widely recognized as fundamental components of today’s digital economy, the market is still deciding how to quantify the value of connections vs. revenue.

Integrated marketing communications continues to elude CMOs and marketers.

Changing the conversation on social media is a lot more than just sending out more tweets or raising the noise volume. Stick with the SalesChaosTV for pointers on turning the conversation in your favor.

No matter what your business or service, I dare you to tell me that you don’t have appropriate content for social media. These guys manage the finances of high net worth individuals and they could spend a year blogging about one afternoons encounter. I dare you to tell me that your cupcake store has nothing to share on your Facebook status. Social media has to do with humanity. So if you’re a human being – there is fodder for social ...period.

Welcome to the era of data-driven creativity. It isn’t as dry as you may think. For example, when you track and trend the purchase and consideration themes from consumer conversation in social data and understand what drives their engagement, you can then use the imagination and transform advertising with creative ideas. Your message is aligned to the audience. The story becomes more compelling.

If you want your website to work, it needs to be worked on. Have a look at the dumb website detector.

I’m sure Facebook added it so that more people will buy Promoted Posts, but it is very helpful for page owners in a lot of ways. And what’s great is the Post Analytics display is close to real time, so you immediately have a sense of how many people are seeing your message.

As a business owner or entrepreneur how are you supposed to know which social media channels to invest in to get the most return? That is one of the most common questions that gets asked and let’s be fair it is a very good question. The honest answer is, as with life there is no guarantee that any social media channel will produce a return for your business.

Example: when a retailer combines customer CRM data with social graph data, it may be able to identify the “key influencers� (people who are evangelists or considered experts on certain products, like a camera) among its customers and use them for creating awareness and buzz about a new product being launched.

Customers are finding and trusting a new abundance of information created by other customers, and the pace of change is remarkable. The enterprise is required to open up their traditionally closed CRM process as the best (and perhaps only) way of meeting this new reality. This is the heart of Social CRM.

Ever since technology has been advancing at light speed, the rate at which your privacy has been declining has also been affected. And the fact that there is a strange osmosis of all web services and cell phone carriers only makes it more difficult to draw the privacy line. But that doesn’t mean you shouldn’t have any or just stop expecting it.

Where in the past social media was the exclusive playing field of marketing, today HR, sales and other departments are finding great benefits in social media. These departments are discovering new platforms or uses for existing platforms to benefit their departments. So with this expanding usage of social media, comes the awareness that a social media policy is needed. But who is in charge of creating the social media policy?

Mary Meeker delivered her increasingly famous annual internet trends report and analysis this morning at the D10 Conference Here are the highlights with the impressive 112 page slide deck.

“What is inbound marketing and how does it work?� This typically is the first question that our consultants have to answer when speaking to a prospective client. And since inbound marketing underpins what we do, we are always prepared to respond to tough questions about the likes of sales funnel integration, web analytics and social ROI.

Keeping your brand's social media presence fresh and exciting can be daunting. Here are 4 offline tips to get your online voice back on track.

A blogger plays by the SEO and keyword rules. A good blogger couples careful research with an engaging topic with their opinion included in the mix. And a great blogger knows how to mix all of these with a fierce writing skill set and voice that gets you all hot and bothered while reading – and ready to come back for more.

Just two days prior to Facebook’s IPO, peculiar as the timing appeared, General Motors (GM) announced it would be pulling its $10 million advertising from the social networking behemoth (approximately 5% of Facebook adjusted 2012 revenues), with automaker marketers arguing GM wasn’t seeing the ROI reflected in vehicle sales. The kerfuffle surrounding GM’s announcement resulted in a single day spike May 16th in GM social media conversations, according to NetBase analytics.

There is no need to pale in the face of a mountainous social media campaign. There are plenty of resources available to help you update your CRM process. To make your life just a little bit easier here’s a summary of how to build social media into your CRM efforts.

Google announced today that it was rolling out Google+ Local as “a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+.� The 80 million or so Google Places were automatically converted to the new Google+ Local pages this morning.