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Resource Center - Marketing

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Resource Center - Marketing

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Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments.It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.

Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

  • Marketing plan includes brand positioning, leveraging of resources and ability to scale the enterprise.
  • Marketing plan includes utilizing current industry contacts and prospects for web deployment and emailing each with an announcement, introduction, tour and invitation to a presentation.
  • Marketing plan includes email capture incentives (e.g., free newsletter, downloads), broadcast email and news to build prospect base and unique website viewers, affiliate programs (e.g., discounts, referrals or credits; LinkShare ), banner ads and sponsors, reciprocal links and search engine optimization and collaborative marketing efforts (e.g. Daily Om , Conscious One, Pass Along Networks, Daily Bite) with groups that have huge email lists.
  • Marketing plan include Channel Marketing via EQ.TV and Waking Giant, viral marketing through blogs (e.g., WordPress) and video aggregators (e.g., YouTube).
  • Marketing plan includes Google ADSense and ADWords
  • Marketing Plan Template

Source: GBDS.US

Resource Center - Marketing

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