Marketing + Promotion + Sales

INDEX • Associate Partners • Business • BUSINESS SERVICE DIRECTORY • Communications • Community Partners • Development • Economics • Entrepreneurship • Event Promotion • HEALTH + WELLNESS SERVICE DIRECTORY • Insurance • Marketing • Money • Non-Profits • Opportunities • Real Estate •  SPIRITUAL + METAPHYSICAL DIRECTORY • SUSTAINABLE LIVING + GREEN DIRECTORY •

Ashland / Southern Oregon - Marketing + Promotion + Sales Resources

• Ashland Resource Center (social media marketing & advertising)
• Betsy Lewis: Join Our Art Marketing Support Group | Facebook
• Conspire2Inspire - Ken Becker
• Ed Taylor - Internet Marketing Speaker
• Good Cause Marketing
• NuovaDyne
• Sign Dude
• Social Media Marketing | ViralSo.com
• Your Resource Listed Here

Northwest / Regional - Marketing + Promotion + Sales Resources

• Cascadian Resource Center (social media marketing & advertising)
• ImBrand
• Nology | Facebook
• Pass Along Concepts
• Red7 Corporate
• Your Resource Listed Here

USA / Canada / Global - Marketing + Promotion + Sales Resources

• 10 Internet Online Trends for 2010 - Internet Marketing Trends | Entrepreneur.com
• Affiliate Marketing Resources for Merchants and Affiliates
• Alltop - Top Branding News
• Alltop - Top Content Marketing News
• Alltop - Top Marketing News
• AWeber
• Browse Research | eMarketer
• CCNow Sell Online (store)
• CD Baby (music)
• City Data (market research)
• Country Data
• Crossing the Chasm - Wikipedia, the free encyclopedia
• CubeCart eCommerce (store)
• Diffusion of innovations - Wikipedia, the free encyclopedia
• Direct Marketing Association
• Dome Guys International - Event Domes (environments)
• Donordigital
• E-Mail Marketers Fail the Test | eMarketer
• Early Adopters of Technological Innovations
• eBay Strategies
• Event Marketer Summit (experiential marketing) - May 16th - 18th, 2011
• Evolve Strategies (advocacy marketing)
• Focusing on Social Networks | eMarketer
• Free Sales Letters
• Fresh Creation - Inspiration For Creative Minds
• From Scarcity To Abundance with Chris Anderson | Fresh Creation
• Global Resource Center (social media marketing & advertising)
• Google Base
• How Ads Really Work: Superfans and Noobs
• How Businesses Spend Their Social Media Dollars | Flowtown
• How to Build a More Effective Banner Ad | eMarketer
• How Social Engagement is Changing | Flowtown
• iMedia Connection
• Innovation adoption Curve of Rogers
• Internet Marketing Speaker - Ed Taylor
• Internet Writing Pro
• iTunes (music)
• Jrox.com | Affiliate Manager
• LinkedIn: Product Marketing Manager at TeaLeaf Technology in San Francisco, CA
• Mal's e-commerce (store)
• Managing Change | Early Adopter
• Marcus Enterprises
• Marketers Embrace Twitter over Facebook | eMarketer
• Marketers Moving to Social Media | eMarketer
• Marketing MO Message - Getting Started Video
• Marketing Power - American Marketing Association
• Marketing-as-a-Service (MaaS) | Global Business Development Services [GBDS.US]
• MarketingBurst
• Melissa DATA - Demographics | Databases
• MLM Software - Firestorm - Trinity Software
• New guidelines released for online marketing | Clickthrough Marketing
• Northern Light Search
• Product Diffusion Curve
• Reverbnation Press Kits (music)
• SBI - What Is "It"?
• Social Media Marketing: The Latest Buzz on Word of Mouth | Aberdeen Group
• Social network traffic up 11.5 percent; MySpace still dominates | Social Web | ZDNet.com
• Super Affiliate Marketing Blog
• The Bees Awards - Social Media Marketing Competition (award contest) - May 10th, 2011
• The Culting of Brands: When Customers Become True Believers by Douglas Atkin | Amazon.com
• The Market Oracle
• Top Eight Corporate Sites in Second Life
• Top Lists in Many Categories - User Contributed Rankings | ShareRanks.com
• TradeDoubler - Performance based digital marketing
• VideoAd Factory
• What Americans Do Online: Social Media And Games Dominate Activity | Nielsen Wire
• What is Persuasion Architecture®: A Customer Roadmap
• Wired 14.11: Tiny Slice, Big Market
• Your Resource Listed Here

Marketing

Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments.It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.

Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

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A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

• Marketing plan includes brand positioning, leveraging of resources and ability to scale the enterprise.
• Marketing plan includes utilizing current industry contacts and prospects for web deployment and emailing each with an announcement, introduction, tour and invitation to a presentation.
• Marketing plan includes email capture incentives (e.g., free newsletter, downloads), broadcast email and news to build prospect base and unique website viewers, affiliate programs (e.g., discounts, referrals or credits; LinkShare www.linkshare.com ), banner ads and sponsors, reciprocal links and search engine optimization and collaborative marketing efforts (e.g. Daily Om www.dailyom.com , Conscious One, Pass Along Networks, Daily Bite) with groups that have huge email lists.
• Marketing plan include Channel Marketing via EQ.TV and Waking Giant, viral marketing through blogs (e.g., WordPress) and video aggregators (e.g., YouTube).
• Marketing plan includes Google ADSense and ADWords
• Marketing Plan Template

Source: GBDS.US

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